4.21中马美食品鉴会：豫风遇上南洋味_the_Tasting_Henan

【豫马相逢】4.21双城美味碰撞

4月21日，郑州国际会展中心化身“美食丝绸之路”驿站，“‘豫’罢不能，‘马’上开吃”中马美食品鉴会火热启幕。河南烩面、逍遥胡辣汤与马来西亚肉骨茶、槟城炒粿条同台飘香，50余家两地餐饮品牌联袂登场。开幕当日人流量突破8000人次，不少市民手捧“豫马美食护照”，开启一场跨越山海的风味之旅。

【非遗豫味】千年技艺点燃舌尖

河南展区以“行走的黄河味道”为主题，非遗传承人现场演绎美食绝活：焦作山药泥雕出牡丹盛景，开封灌汤包薄如蝉翼的“菊花褶”引得观众惊叹。4月21日特别推出的“豫菜盲盒”成爆款，内含12道微缩版经典菜，开盒率达100%。数据显示，活动期间河南特色食材成交量达32吨，其中铁棍山药、新郑红枣最受采购商青睐。

【南洋飨宴】热带风情席卷中原

马来西亚展区首创“榴莲雨林剧场”，每日三场沉浸式开榴秀引发围观。4月21日拍卖会上，重达8斤的“黑刺榴莲王”以1.28万元成交。槟城娘惹菜大师现场教学蓝花饭染色技艺，200个体验名额10分钟抢空。更有多家马来西亚餐厅推出“郑州限定款”——融合胡辣汤香料的叻沙，单日试吃超1500份。

展开剩余86%

【厨神对决】4.21舌尖上的外交

当日高潮“中马厨王争霸赛”在万人瞩目中展开，豫菜代表以“鲤鱼跃龙门”应战大马“凤凰椰香鸡”，双方以黄河鲤鱼与椰浆鸡分别诠释“鲜”之奥义。经美食家与观众投票，最终以101:100的比分定格精彩。现场同步签约中马美食合作项目，包括共建“豫马美食创新实验室”、互设美食文化体验中心等战略协议。

【科技食趣】传统与现代的味觉交响

4.21特别打造的“AI美食翻译机”成焦点，机器通过分析菜品成分，即时生成文化典故。观众扫描肉夹馍即可弹出“陕州函谷关与香料之路”三维动画。数据显示，沉浸式光影美食展区日均打卡2.3万人次，其中“全息牡丹燕菜”互动体验最受欢迎，虚拟花瓣飘落时散发真实香气，实现五感联动。

【未来之约】从一日盛宴到长效纽带

闭幕式上，两地宣布自2024年起将4月21日定为“中马美食文化日”，并启动“百名厨师互访计划”。郑州航空港区将建设东南亚食材保税仓，马来西亚则规划“中原美食一条街”。正如活动总策划所言：“今日我们以美食破冰，明日这条‘舌尖丝路’将通向更辽阔的文化腹地。”

1. 4.21 China-Malaysia Food Tasting: Henan Style Meets Nanyang Flavor

On April 21, "Henan" can't stop, "Ma" eat - China-Malaysia Food Tasting was grandly opened at Zhengzhou International Convention and Exhibition Center.HTTP://www.venturabaseshop.coM This cultural exchange event with food as the bond brought together more than 30 local time-honored brands in Henan and more than 20 catering brands in Malaysia, showing the charm of "Silk Road on the Tip of the Tongue" through the collision of Henan cuisine and Nanyang flavors. The event attracted more than 5,000 citizens on the first day,HTTP://venturabaseshop.coM and the scene was filled with the aroma of Hu La Tang and Bak Kut Teh.

2. The intangible cultural heritage of Henan cuisine made a stunning appearance

The Henan exhibition area is themed "Yellow River Flavor". The fourth-generation inheritor of the national intangible cultural heritage Xiaoyao Town Hu La Tang demonstrated the secret skills of boiling on the spot, and the giant stewed noodle pot with a diameter of 1.5 meters became the focus. The innovative Henan cuisine "Peony Bird's Nest Ice Cream" combines the classic Luoyang water banquet with modern desserts, and more than 2,000 portions were tasted in a single day.HTTP://www.scantwo.coM Big data shows that during the event, the search volume of "Henan cuisine check-in map" increased by 300%, and the sales of local delicacies such as Kaifeng soup dumplings and Daokou roast chicken increased by 150% year-on-year.

3. Malaysian food set off a tropical storm

The Malaysian exhibition area created an immersive "Durian Theme Pavilion", and rare varieties such as Musang King and Black Thorn were airborne in Zhengzhou for the first time, with a single auction price of over 10,000 yuan. The Penang fried rice noodle chef used a special charcoal stove to restore the street flavor, and produced 200 servings per hour, but it was still in short supply. The cultural experience area provides Nyonya cake DIY courses, and participants can make nine-layer cakes by themselves. The number of reservations for the event exceeded 1,500 in three days.

4. Food diplomacy promotes industrial cooperation

The tasting meeting specially set up the "4.21 China-Malaysia Chef King Competition", and the Henan cuisine master faced the Malaysian curry fish head with carp baked noodles, and finally won by a narrow margin of 98:97 votes. Six cooperation projects were signed on the spot, including the Henan planting test base of Malaysian Musang King durian and the entry of the Henan cuisine central kitchen into Kuala Lumpur. Cross-border e-commerce data shows that during the event, the transaction volume of Malaysian white coffee increased by 420% month-on-month.

V. Citizen Experience: A Journey from Taste Buds to Culture

The 32-meter-long "Food Silk Road Corridor" has become a popular check-in point, where citizens can taste the "fusion set meal" of Zhengzhou stewed noodles and Penang Laksa along the way. The virtual food map created by AR technology allows tourists to scan the code to generate a unique taste travelogue. Xiao Zhang,HTTP://scantwo.coM a post-00 consumer, exclaimed: "A bowl of pork bone soup and steamed buns tastes like a dialogue between two civilizations."

VI. Future Outlook: Creating a Regularized Food IP

The organizer announced that April 21st of each year will be designated as the "China-Malaysia Food Culture Day" and plans to build a Southeast Asian food theme block in Zhengzhou. The Director of the Malaysian Tourism Bureau revealed that he is planning a "Follow Zheng He to Southeast Asia" food study route with the Henan Cultural and Tourism Department, which is expected to be launched this year.

发布于：广西壮族自治区